Handmade Business Foundation
In this workshop session, Deborah introduces the concept of the ‘ideal customer profile’ by looking at practical examples. By putting this fun exercise into context, you will learn how to define your own ideal customer profile, but also (and most importantly) how to use it to amplify your marketing and get more sales.
You’ve probably had to deal with an unhappy customer in the past, a bad review, or a strange request. And if you haven’t, it will most likely happen in the future. In this session, Danielle will share with you the answers she gives to the most commonly asked questions and requests she gets in her shop, as well as tips on how to handle bad reviews and awkward situations (e.g: package says delivered but customer says it’s not). Finally we also look at ways to avoid those situations in the first place and to delight your customers.
Building a successful shop is about much more than your products or your marketing. Underneath it all, there is you: the maker. And more often than not, the difference between successful shop owners and less successful ones is as simple as a mindset shift. Let’s have an honest conversation about what it takes to make it in business.
Crash Course in Bookkeeping
In this session, Janet runs you through everything you need to know to take control of your shop’s bookkeeping, without the headache. What you should be tracking as a maker in business, what options are out there for you to keep track of everything, how to develop a good habit around your bookkeeping, how to automate and schedule, and what bookkeeping can teach you about your business. After this session, you’ll feel confident and have the resources you need to get your books in order – without any added stress!
Naming your Shop
In this presentation, we take a look at what makes a good shop name (and a not-so-good one…). With a few simple rules and recommendations, as well as a few examples, Gary will help you answer this dreaded question: “What should I call my shop?”
Between creating your products, running your shop, marketing it, your own personal life, and maybe even your day job… there simply isn’t enough hours in one day! Jessica is here to gives you proven and actionable strategies to help you be more productive and better manage your time.
Products + Price + Packaging
Art + Science of Pricing
Pricing is part art and part science. In this session, Janet will share with you the science behind pricing for profit and dive into the numbers. But pricing strategically implies more than just adding a few numbers together. That’s why Danielle will introduce you to value-based pricing, help you decide if you need to raise your prices and how to do so easily, and ultimately, how to feel confident in asking what you’re worth. An absolute MUST WATCH.
Packaging Your Products
Delighting your customer with a branded and professional unboxing experience is key to turning your customers into raving fans. In this workshop, we explore what exactly makes a professional packaging, and how to brand your packages without breaking the bank.
Pricing for Profit: Money Mindset
If you are a creative, a woman, and working for yourself, you have the trifecta of traits that are likely to see you under charging and under valuing your work
If you want to be profitable in your creative business you have to know the numbers but you also have to do the mindset work to have the confidence to charge well. In this honest conversation, we talk about the reasons why most creatives undervalue themselves and how to start shifting your mindset to create more abundance in your life and business. Perfect for anyone (woman or man) suffering of the thriving artist syndrom.
Create a Cohesive Product Collection
Ever wondered how exactly you should create a product collection? Finding it hard to select only a few of your creations?
In this session, Kristin shows you examples of successful product collections so you can learn how to apply it to your own business.
She will teach you how to create product collections that will position you as a designer and help you stand out.
Your Online Shop
Which platform is the best to sell your handmade products online?
Should you start on Etsy? On your own website? And if so.. should you use Shopify or WordPress? It’s not always easy to decide where to sell your products online, and frankly it can quickly become overwhelming. In this session, Dani breaks down for you the pros and cons of each and shares with you what she’s learnt from experience about each platform. You’ll get clarity and be able to make a decision that’s right for you.
How To Write An “About Page” In 5 Simple Steps
Your about page is the second most important page right after your storefront on Etsy or homepage on your website. It’s visited more than you think and if it doesn’t immediately grab attention, you’re probably losing customers.
In this session, Clare will share with you practical and actionable advice to get you writing a perfect about page in 5 simple steps.
How to sell handmade on Amazon FBA
In this session, Christina walks you through what selling your products on amazon would look like, what the difference between handmade at Amazon and Amazon FBA is, what you need to get started, how much it would cost, and so much more! If you’ve ever wondered if selling on Amazon is right for you, you’ll love this session!
How to do your own Etsy shop critique
Wondering why your competitors seem to be killing it while you’re still struggling for traffic and sales? In this short power session, Jenni will give you the tools you need to take a look at your shop objectively and adjust your strategy in order to be more successful. The tips she shares are probably not what you thought they’d be, and that’s a good thing. Because if you do the work, you WILL see the results.
Beyond Etsy: How to transition or expand to selling on your own website
Wondering what is waiting for you beyond Etsy? If you started selling your handmade products on Etsy but would like to start selling on your own website instead (or side-by-side with Etsy), this is the session for you. Jeff has helped many makers with the transition and in this session, he shares the exact step-by-step process he uses with his clients. Don’t miss out!
The Power Page Strategy: how to use landing pages to sell your handmade products
In this workshop-style session, Kate will show you how to use landing pages to sell your handmade products online.
Landing pages are simple sales pages (not as complex as a website, yet not a Etsy shop either) that you can build easily (even if you’re not techie at all) to help you sell your products online.
Don’t miss out and grab a seat at this workshop, workbook included 🙂
Online Shop Success Blueprint
In this LIVE practical workshop, Deborah will share with you the blueprint to a successful online shop. Page by page and in plain english, she will share actionable advice to help you improve your website so you can get more sales from it. Homepage, about page, product pages, addons and plugins you might (or might not) need, this is everything you need to know to set up a successful online shop.
Branding + Packaging
10 common product photography mistakes and how to avoid them
If you’ve tried to take pictures for your products, you know how tricky it can be. The background is never the color you thought it’d be, there’s some weird shadows, too much light, not enough light… It’s not always easy! In this session, Amy guides you through the 10 most common product photography mistakes and gives you tips to avoid and fix them.
In this session, Arianne will shine some light on what really makes a good brand (and it might not be what you think it is!), talk about common branding mistakes she wants you to avoid, and give you some practical advice on how to get your brand together (whether you’re just getting started and on a budget or ready to work with a professional).
Branding check-in: How to do your own brand audit
In this workshop, you will learn a simple process to help you do your very own brand audit. Follow some simple steps to find out what you could improve to make your brand stand out. We’ll cover and look at everything from your logo to your brand personality, and look for ways to make sure you’re attracting people who are ready to buy from you! This is a fun and super actionable workshop, so grab a notebook!
You know you need to take better product pictures, and everyone is telling you that you can do it with your iPhone. But you’ve tried, and well… it wasn’t all that pretty. We’ve all been there, but don’t worry: in this session Chaitra will show you the exact techniques that will help you capture beautiful photos using your iPhone. You’ll learn tips on lighting, styling and even how to edit your images (without the headache!).
How to use analytics to optimize your product images
Ever wondered if you should use lifestyle images as the main thumbnail for your products? Or maybe a white background? In this short power-session, Jake will teach you (in plain english) how to use A/B testing to stand out from the crowd and increase your traffic and sales with product photography.
Brand Graphics Makeover
Knowing how to create pretty graphics can help you market your brand on social media, create images for your product listings, your shop’s banner, and so much more!
But where do you start if you’re not a graphic designer and can’t afford to work with one yet?
Mikaela will show you how one simple trick can improve your graphics tenfold, and how to use free and simple tools to make it all happen. This is a LIVE session so join us live for some fun and a Q&A session.
The 9 Step Digital Marketing Blueprint for Consistent Sales Online
If the idea of marketing your products online gives you a headache, you need to join Tracy and Deborah in this jam-packed marketing strategy session. Based on the Digital Marketing Scorecard system, this session will guide you through the 9-stages of marketing your products online successfully. Tracy has proven this system to work time and time again… It will work for you too!
How to get more sales on your website, without needing more traffic
If you are getting traffic to your shop, but you’re not quite satisfied with the number of sales you’re getting from it – this is for you! Sarah talks you throught the best ways to increase your conversion rate, so you can see more sales coming in, without needing to drive more traffic to your shop.
How to turn your Etsy views into sales
You’re working hard at getting people to visit your shop, it’s time to make sure you’ve got a system in place to turn those views into sales. After all, you started your shop to make some money, right? Morgan will walk you through the exact marketing system she’s used to sell over 22000 products on Etsy (not a typo!), so you can start implementing it to your shop as well.
Create your very own traffic plan
In this LIVE workshop, we tackle the #1 concern most handmade shop owners face: getting traffic to your online store. You will learn what the 6 sources of traffic you can leverage to bring more visitors to your store are; and by the end of the workshop, you will have built your very own traffic plan – ready to be implemented.
How to use Google analytics to make better decisions and grow your shop
In this session, Lesley will show you how to use Google Analytics to gain the insights you need to make better business decisions. Whether you sell on Etsy or on your own website, learn the best ways to start analysing your numbers so you can adjust your marketing efforts and focus on what’s working for you.
Creating multiple revenue streams to avoid ‘dry’ sales spells
If you’re looking for ways to expand your marketing strategy to new sources of income, this is the session for you. Sara will show you how to add new revenue streams to your shop (without necessarily requiring much more time from your part!) to help you avoid those dry sales spells.
Marketing Plan Workshop: Create a successful marketing strategy for your handmade shop
In this LIVE workshop, Deborah will guide you through the process of creating your very own marketing plan. If you feel overwhelmed by your marketing and/or have no idea how to put the pieces of the puzzle together, this session is for you. You will come out of this workshop with a simple, yet extremely effective marketing plan that you’ll be ready to implement straight away. An absolute MUST WATCH.
SEO + Email Marketing
Etsy SEO: what has changed in 2017
Richie and Gordon are experts when it comes to Etsy SEO, and understand the Etsy algorithm like you and I understand English. In this session, they will help you review the changes that happened this year on the platform and what it means when it comes to your Etsy SEO strategy. Listen in to understand how to make the algorithm changes work for your handmade shop.
Email marketing: how to grow your email list and make sales from it
Everyone is telling you that you should grow an email list but you have no idea how to even get started? And then, what do you even email to those people once they sign up? Fear no more, Dalia is here to share with you exactly how to grow your email list, and what to send to get traffic and sales from it.
Google SEO step-by-step: how to optimise your shop to rank in the search results
Dalia is a pro when it comes to getting your shop to rank high in Google search results. This means free, organic traffic to your shop – and who doesn’t want some of that? If you’ve always been confused by Google SEO, this step-by-step approach will get you up and going in no time.
10 common SEO mistakes on Etsy and how to avoid them
When done right, Etsy SEO is the best way to get traffic and visitors to your Etsy store. In this session, Anthony (founder of EtsyRank), helps you avoid the 10 most common SEO mistakes Etsy seller make, so you can get on top of your game.
Social Media + Paid Ads
Real strategies to seriously grow your Facebook page
There is SO much noise around Facebook page marketing that it’s hard to know what works and what doesn’t. Throw in an Facebook algorithm change in the mix and it’s easy to feel like growing a Facebook page and making sales from it is mission impossible. In this session, Rachel gives you the exact strategies you need to use to grow your following on Facebook, and make sales from it.
How to Naturally Sell on Instagram and Work with the Algorithm
In this session, Kate shares the strategies you should use to connect with potential buyers on Instagram. You will learn what to say, how to feature your products, how to use hashtags to get found by customers (not by other makers) and how to increase engagement by growing a community around your brand (not just followers).
How to use Pinterest Ads to promote your online shop
In this session, Pinterest expert Alisa Meredith breaks down how to run your very first Pinterest ad campaign, tells you how much you should spend, what targeting you should use, and share some insider tips to help you make the most out of the Pinterest advertising platform.
Everything you need to get started with Facebook Ads
Facebook Ads are one of the best ways to scale your shop’s traffic and sales. In this workshop, Mei teaches you everything you need to know to be able to start running your very first campaign: campaign structure, budget, audiences + some secret success tips. Get ready to take a lot of notes!
Getting started with Pinterest
If you aren’t using Pinterest to drive traffic to your shop, it’s time you join the pinning party. In this LIVE workshop (with live Q&A), Jami will teach you how to get started on the platform and everything you need to know to start getting traffic and sales from Pinterest. It truly is one of the most effective ways to get buyers to your shop, so don’t miss out and join us LIVE. There will be time for a Q&A in the end.